Rue 365 Wrapped Email
In November 2022 I was asked to create "our company's version of Spotify Wrapped" for members of our loyalty program, The Rue 365. This was a new project meant to highlight our most loyal customers’ yearly savings as well as other statistics. This project involved copious communication with our tech team, and both color and typeface design restrictions. Ultimately, I designed a template email that incorporated unique text for each recipient.
This project was approved by design leadership, technical leadership, and senior company leadership. It was a challenge to balance the many changing logistics while effectively communicating with numerous teams. After multiple rounds of review, all teams were "thrilled" with the final project. I especially had fun creating the celebratory giffing header with confetti.