BoUTIQUE DOORS
RueLaLa.com is a flash sale business model with multiple sales each day lasting 6 - 48 hours each. These flash sales are ("boutiques"), are featured on the site's homepage. The image that accompanies these boutiques to entice members to click into the sale is called a "boutique door".
Below is a selection of some of my favorite layouts.
Throughout 2020 and 2021 I designed up to 10 boutique doors per day. I worked closely with copywriters and brand operations to design fun, unique concepts for every event that would excite members. I utilized in-house photography, stock imagery, and graphic treatments.
Creating large amount of content in a fast-paced company, it is essential to communicate clearly and promptly, and remain organized and efficient without sacrificing quality or misrepresenting the products in our boutiques.
